Playboy
Summer ‘24 / Playboy Hotel & Casino
Playboy Hotel & Casino embodies a quintessential Las Vegas atmosphere, showcasing retro design elements alongside hotel and casino imagery. The collection's color scheme incorporates primary hues and faded tones on t-shirts and fleece, complemented by distressed screen prints. Additionally, sporty graphic features are integrated to preserve a vibrant, youthful aesthetic.
Holiday ‘23 / Playboy Speed Division
Holiday '23 stands out as a personal favorite. Drawing inspiration from vintage car clubs, I crafted a cohesive theme characterized by club-inspired graphics. Playboy Speed Division showcases chainstitch detailing, felt appliqués, and traditional workwear silhouettes. This collection achieved remarkable success, leading to the reordering of several best-selling items.
Sales Highlights:
Auto Body Sweatpant - $170k
Staff Crewneck - $141k
Engineered Sweatpant - $120k
Auto Body Crewneck - $116k
Pick Stitch LS Shirt - $100k
Speed Division 1/4 Zip - $85k
Staff SS Tee - $80k
Auto Body SS Tee - $80k
Engineered SS Tee - $63k
Fall ‘23 / Pursuit of Pleasure
Pursuit of Pleasure presents a polished and sophisticated aesthetic. My assignment at the time involved a straightforward approach for the brand, incorporating key items such as parachute pants, sherpa fleece jackets, hockey jerseys, and varsity jackets to define the Fall collection.
Sales Highlights:
Staple Crewneck - $372k
Staple SS Tee - $259k
Heritage SS Tee - $167k
Double Header SS Tee - $160k
Double HEader Sweatpant - $146k
Athletic Department SS Tee - $142k
Mode SS Tee - $134k
Pursuit SS Tee - $103k
Staple Henley - $90k
Masthead SS Tee - $87k
Summer ‘23 / Venice Beach
For Playboy Summer, we embraced the essence of Venice. The vibrant atmosphere of the Venice Beach boardwalk is palpable, with its Old English typography, nods to Muscle Beach, and playful airbrush designs that immerse our customers in the experience. Surf culture is prominently featured, showcasing phrases like “locals only,” lively stripes, and palm trees that perfectly capture the spirit of summer.
Moodboard / Color Palette / Linesheet
Sales Highlights:
Mesh Short - $619k
Rocky Point Crewneck - $217k
Hybrid Swimshort - $214k
Rocky Point Swimshort - $201k
Locals Only Short - $151k
Bad Luck Swimshort - $146k
Venice Beach Crewneck - $143k
Venice Beach SS Tee - $138k
Beachfront SS Tee - $120k
Seersucker Short - $109k
Spring ‘23 / Photography & Creative Services
Spring '23 embodies a vibrant photo studio atmosphere. Camera and polaroid designs encourage the PACSUN youth to engage with their creative spirit. Soft creams, heather grays, and blues complement the polaroid all-over prints and understated patterns, creating a harmonious aesthetic.
